DogTV has managed to turn some heads and get some tails a’wagging after its launch last spring. Check out this press release. I always like to show some of the designs that didn’t make the cut. It helps to show the thinking process and sometimes helps the viewer see that what he or she had in mind as a better solution is not necessarily so. This is the logo exploratory for DogTV and you can see the finished brand here.
Real estate isn’t as exciting is used to be. A lot of it is thanks to third party “marketing” agencies that specializes in creating value for themselves at the expense of the creative agency. The copy in this campaign was approved but the design here was rejected.