The Genographic Project

National Geographic’s The Genographic Project, which was launched in April 2005, sought to chart new knowledge about the migratory history of the human species and answer age-old questions surrounding the genetic diversity of humanity. The nonprofit project lead by distinguished population geneticist Dr. Spencer Wells, in collaboration with IBM, was so successful that NG decided to extend it indefinitely. But the project’s identity, particularly the packaging, had suffered from an antiquated look, a cluttered packaging system, and a dull message that lacked an emotional impact. All this has changed after we met.

Leave a Reply

Your email address will not be published. Required fields are marked *

 
Back to top