Authentic briefs
Authentic briefs
Authentic briefs
Authentic briefs

This branding and packaging project for the massive Sarah Lee Corporation had targeted boys and girls in a style that years later would give birth to American Eagle’s Aerie brand. I’m not suggesting that AE copied Hanes Authentic but I am certainly alluding to it in not so many words.

Full project included photoshoot art direction, retouching, packaging and signage design.

Concept & Copy: Lio Spiegler
Design: ink&co

Authentic briefs

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