Almost 60 years ago, Americans mechanics returned from the war to an inhospitable market. They did what they knew best, rolled their sleeves, and built cars. In their spare time, they raced moonshine around the countryside and raced on the track in what would become one of America’s favorite national sports.American Stock was the brand we developed to help promote awareness for this fantastic period in American history through documentaries and collectible merchandising that’s a notch above.
Full project included Brand Essence, Business Development, Packaging, Web Presence + eComemrce site, Print communications, Product Design, Marketing Collateral
Concept & Copy: Lio Spiegler
Design: Flying Machine
Branding an American Legacy
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