Fashion Week
Fashion Week
Fashion Week
Fashion Week
Fashion Week

We set out to brand the union of a strict automotive brand with an emotionally unstable fashion entity. The challenge lay in creating a new brand that would deliver fashion values to Mercedes-Benz while generating awareness and relevance for industry icon and IMG subsidiary 7thonSixth. Our branding process produced a comprehensive Style Guide that revealed the new brand in detail; from MBFW’s distinct Brand Essence and values to a highly detailed Brand Identity complete with a style guide for seasonal branding of the tents. With the help of that work, the brand has expanded its operations to LA and Miami while continuing to generate value for both ‘parents’.

Full project included Brand Essence, Brand Identity, Event Branding, Print and outdoor advertising, Signage, Website, Marketing Collateral, On-going Brand Shepherding.

Brand Development: Lio Spiegler
Creative Director: Sam Sohaili, ink&co

Fashion Week

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