What started as a small brand of casual games people play on TV using their remote, has quickly become a hit with millions of subscribers and several sub-brands. DishGAMES have really embraced their whimsical gaming culture and has signed off on some unorthodox creative solutions to promote its brand. Interestingly, this entire campaign was not even done in HD.
The concept was simple yet brilliant; posing as a commercial for hair products (men) and skin products (women) the spot turned on its head half way through and appealed to viewers directly. Instead of watching more commercials, viewers were asked to press select on their remote to be taken to the DishGAMES home where they can play games.
Creative Director: Lio Spiegler
Production Company: Limiko Films
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