Packaging curves
Packaging curves
Packaging curves
Packaging curves
Packaging curves

A mass market brand, Curvation needed a complete packaging system that could hold its own in one of the most aggressive shopping arena of them all: the Intimates section of  Walmart between 11am and 1pm. Throngs of women pour into Walmart and spend an average of 2.4 seconds on selecting their bras.

Full project included a 6 product line packaging system, signage, and specialty Breast Cancer Awareness month packaging.

Concept & Copy: Lio Spiegler
Design: ink&co

Packaging curves

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