A mass market brand, Curvation needed a complete packaging system that could hold its own in one of the most aggressive shopping arena of them all: the Intimates section of Walmart between 11am and 1pm. Throngs of women pour into Walmart and spend an average of 2.4 seconds on selecting their bras.
Full project included a 6 product line packaging system, signage, and specialty Breast Cancer Awareness month packaging.
Concept & Copy: Lio Spiegler
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