Naam Yoga exploded onto the NY scene with great velocity and needed to look and feel like an established service. What’s more, the healing techniques offered by Naam had deep scientific roots in the medicinal practices of China and India so the challenge was to create a brand that felt much more grounded in Integrative Medicine than the other brands of yoga out there.
Naam Yoga also had an extensive infrastructure that included another sub-brand, an association, and many other applications that required a careful integration into the identity.
Full project included a Style Guide for all international branches, Web Presence, Signage, and Collateral.
Creative Director: Lio Spiegler
Peace And Light
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