Skip*Hop is a mom & pop brand, in this case a savvy NY based couple who decided to bring life into the, then underserved, baby/parent accessory category. The twist was that their brand actually offered functional and practical solutions to everyday problem. We opted for a “visual candy” type of solution, which highlighted the products and celebrated the brand. The challenge here was that we could only work from still shots and had no budget for video shoots or 3D modeling. The first video has put Skip*Hop in Target. The second was used to introduce new products and the third was aimed specifically at the introduction of a new line of baby bedding.
Creative Director: Lio Spiegler
Animation: Juice and Sasho
Skip Hop and Smile
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