Tomcar was the first truly all-terrain vehicle. It’s what happens when Hummer and Mini have a baby. It’s the iPod of dune buggies. The branding process has yielded some clear guidelines for the following video which the company used to raise $40 million worth of seed money. Pretty good performance for a gadget car that can outperform every other car in its category.

Creative Director & Copy: Lio Spiegler
Animation: Juice


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