The Israeli sports channel had a beautiful clean look and a sharply crisp broadcast identity that would’ve been great had it been selling cutting edge research based medicine. Unfortunately, it was sending the completely wrong impression for a channel that delivers blood, sweat and tears on a daily basis. The rebranding process and subsequent broadcast identity has led to a totally new visual message—one that is gritty and unyielding. In essence, we went back to the root of sports and specifically, to the appeal of the slightly “unshaved” Israeli culture.

Brand Strategy: Lio Spiegler
Creative Director: Micha Riss

TV Channel rebranding

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