Yes, some people will pay money for a TV channel developed especially for pups. The science behind the content is actually solid but in my humble opinion, animals belong in nature, not in front of a TV. I think we need to seriously ask ourselves—as a society—if we’re not substituting our love for our fellow humans with love for the next degree down in the evolutionary ladder. But Social criticism aside, it was a successful project; our branding efforts has helped the client secure their own channel with west coast cable company Comcast.
Full project included Brand Essence, editorial work on all promotional videos, web content, and Brand Shepherding during pre-launch stages.
Concept & Copy: Lio Spiegler
Design: Flying Machine
Who’s a good TV?
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