This brand presented a unique challenge in that it combined the retail aspirations of a seasoned CEO of a famous jewelry company with her literary aspirations and her desire to reach women everywhere with her message of love and hope. The work entailed refining her vision to the point that it was easily articulated and then translating that vision to a solid brand that could attract initial investment and could be easily translated to POS, merchandise, while keeping the emotional promise that lived at its core.
We named the brand “With You by Joye” and created all the deliverables in an astoundingly short period of time in preparation for the Jewelry show in Hong Kong. The project involved developing a Brand Guide as well as several prototypes for a personal journal, carrying case for a set of charms and collateral.
Creative Director & Copywriter: Lio Spiegler
Design: Inbal Spiegler
- Categories →